Legend 8 to be first feature of long-term agreement
Hong Kong, 29 March 2012 (Thursday) – Legend Fighting Championship (Legend) today announced an agreement to broadcast its fights live on its Ustream channel (http://www.ustream.tv/LegendFC).
As part of the agreement with Ustream, Legend will broadcast future Asia-Pacific Mixed Martial Arts Championship events on a pay-per-view basis, beginning with Legend 8. The events will be available live worldwide except in North America. Legend’s North American fans can purchase Legend fights on pay-per-view on all major cable and satellite operators in the United States and Canada.
Legend 8 will take place Friday, March 30, at Asia-World Expo in Hong Kong. The undercard begins at 7:00 PM Hong Kong time (11:00 AM GMT) and will be available live to all users at no charge while the live main card will begin at 9:00 PM Hong Kong time (1:00 p.m. GMT) and is available on a pay-per-view basis.
“The agreement with Ustream is part of Legend’s effort to bring the best Asia-Pacific fights to MMA fans around the globe,” said Legend co-founder Chris Pollak. “This is a great opportunity for Legend and its fans now and in the future.”
“Considering Ustream’s reach of 54 million monthly viewers, as well as our deep history in providing live MMA coverage to fans around the world, we are excited to partner with Legend Fighting Championship to continue the tradition of offering top MMA programming,” said Wayne Sieve, Vice President of Content Partnerships at Ustream.
For additional details on the Legend 8 broadcast, including information on Legend’s 8pm ET Pay-Per-View in the United States, Canada, and TV partners in SE Asia, Oceana, China, please visit: www.legendfc.com/broadcast/
About Legend Fighting Championship
Legend Fighting Championship (Legend) is the Asia-Pacific championship of mixed martial arts (MMA). Legend invites champion mixed martial artists from throughout the region to compete in a freestyle tournament using interdisciplinary skills, including sanda, jiujitsu, muay thai, boxing and wrestling. All Legend fights are supervised matches under a strict set of rules designed to promote athlete safety and sportsmanship. Legend is committed to promoting the sport of mixed martial arts in the Asia-Pacific, to supporting and cultivating its athletes, and to providing exceptional entertainment to a broad audience.
Based in Hong Kong, Legend is backed by CA Media, the Asia-Pacific investment vehicle of the Chernin Group, and Diamond Ridge Ventures.
About UstreamUstream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology, including: Facebook and Twitter social engagement tools, real-time chat and notifications, custom-designed channels, and embeddable features across multiple websites and platforms. Users are also able to broadcast, view, and engage with others in real-time, directly from mobile phones, tablets, computers, and smart TVs. The company attracts millions of high-profile brands, celebrities, musicians, athletes, politicians, animal enthusiasts, and gamers. Ustream recently earned the Guinness World Record for the “Most Content-Ingested by an Online Video Service”. For more information about Ustream, visit www.ustream.com and follow us on our socials: Twitter (@Ustream); Facebook (www.facebook.com/Ustream).